The European Capital of Culture program promotes European cultural diversity and free and democratic access to all forms of art and cultural expression. An application is, therefore, a long, complex and demanding process. . It is not a mere identification of the infrastructures and events, but the creation of an innovative, open, diverse and inclusive cultural program which is based on unifying concepts and sustainable strategies for urban development and that contributes to a wider community participation and to a more expressive international attractiveness.
The evaluation of a city candidacy to be European Capital of Culture is based on six criteria:
Long term strategy
- The existence of a cultural strategy for the city;
- Plan to reinforce cultural and creative sectors capacity, including long term connections between cultural, economic and social sectors;
- Foresee the long term impact of the program in the cultural, economic and social ambience, including urban development;
- Plans to monitor and evaluate the impact of the title in the candidate city.
- Activities that promote European cultural diversity, intercultural dialogue and a wide comprehension between European citizens;
- Activities that highlight common aspects of European culture, heritage and history as well as current European issues and integration;
- The quality of the activities in which European artists take part, the cooperation between operators and other countries’ cities and international partnerships;
- A strategy to attract the interest of a wide European and international audience.
Cultural and artistic content
- An evident vision and an artistic strategy coherent with the cultural program;
- The participation of local artists and cultural organizations in the process of conception and accomplishment of the cultural program;
- The scope and the diversity of the proposed activities and their global artistic quality;
- The ability to combine local cultural heritage and traditional forms of art with new, innovative and experimental cultural expressions.
- Wide and solid political support driven by a sustainable effort by the local, regional and national authorities;
- Suitable and solid infrastructures.
- The local community and civic society participation in the process and application and in the program’s execution;
- The creation of new and sustainable opportunities, in order to promote the participation and presence of a wide range of citizens in the cultural activities with special attention to youngsters, volunteers and marginalized and disadvantaged people, including the minorities, the disabled and the elderly.
- Global strategy to enlarge audiences, paying particular attention to education and school participation.
- Both fund raising and budget strategy’s viability;
- Administrative structure and foreseen execution;
- Marketing and communication strategy;
- Execution structure that includes the need of competent and experienced staff to plan, manage and implement the cultural program.